For The Win How Game Thinking Can Boost Your Business Ebook 82: A Practical Guide to Applying Game D

Facebook is also extremely popular with advertisers as it has a great ad structure that businesses can utilize. Therefore it offers a great opportunity for content marketers looking to run video ads. (Source: HubSpot Content Trends)

For The Win How Game Thinking Can Revolutionize Your Business Ebook 82

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Gamification has been applied to almost every aspect of life. Examples of gamification in business context include the U.S. Army, which uses military simulator America's Army as a recruitment tool, and M&M's "Eye Spy" pretzel game, launched in 2013 to amplify the company's pretzel marketing campaign by creating a fun way to "boost user engagement." Another example can be seen in the American education system. Students are ranked in their class based on their earned grade-point average (GPA), which is comparable to earning a high score in video games.[54] Students may also receive incentives, such as an honorable mention on the dean's list, the honor roll, and scholarships, which are equivalent to leveling-up a video game character or earning virtual currency or tools that augment game success. Job application processes sometimes use gamification as a way to hire employees by assessing their suitability through questionnaires and mini games that simulate the actual work environment of that company.

4. Advergames: Usually games based on popular mobile game templates, such as 'Candy Crush' or 'Temple Run'. These games are then recreated via platforms like WIX with software from the likes of Gamify, in order to promote Brands, Products and Services. Usually to encourage engagement, loyalty and product education. These usually involve social leaderboards and rewards that are advertised via social media platforms like Facebook's Top 10 games.[58]

Gamification has been used in an attempt to improve employee productivity in healthcare, financial services, transportation, government,[74][75] and others.[76] In general, enterprise gamification refers to work situations where "game thinking and game-based tools are used in a strategic manner to integrate with existing business processes or information systems. And these techniques are used to help drive positive employee and organizational outcomes."[9]

As illustration, Microsoft has announced plans to use gamification techniques for its Windows Phone 7 operating system design.[108] While businesses face the challenges of creating motivating gameplay strategies, what makes for effective gamification[109] is a key question.

In addition to companies that use the technique, a number of businesses created gamification platforms. In October 2007, Bunchball,[129] backed by Adobe Systems Incorporated,[130] was the first company to provide game mechanics as a service,[131] on Dunder Mifflin Infinity, the community site for the NBC TV show The Office. Bunchball customers have included Playboy, Chiquita, Bravo, and The USA Network.[132] Badgeville, which offers gamification services, launched in late 2010, and raised $15 million in venture-capital funding in its first year of operation.[133]

Gamification as an educational and behavior modification tool reached the public sector by 2012, when the United States Department of Energy co-funded multiple research trials,[134] including consumer behavior studies,[135] adapting the format of Programmed learning into mobile microlearning to experiment with the impacts of gamification in reducing energy use.[136] Cultural anthropologist Susan Mazur-Stommen published a business case for applying games to addressing climate change and sustainability, delivering research which "...took many forms including card-games (Cool Choices), videogames (Ludwig), and games for mobile devices such as smartphones (Ringorang) [p.9]."[137]

MIT Professor Kevin Slavin has described business research into gamification as flawed and misleading for those unfamiliar with gaming.[151] Heather Chaplin, writing in Slate, describes gamification as "an allegedly populist idea that actually benefits corporate interests over those of ordinary people".[152] Jane McGonigal has distanced her work from the label "gamification", listing rewards outside of gameplay as the central idea of gamification and distinguishing game applications where the gameplay itself is the reward under the term "gameful design".[153]

Having more competition is simply a fact of the modern world. What sets successful businesses apart today is their ability to meet the client where they are and walk them through the sales process. With the right sales strategies, your company can take advantage of the large and impersonal field and offer a customized presentation. While many companies rely on broad, scattershot sales methods, putting more care into your approach can be a game-changer.

That's where value-based selling can help your company succeed. Here's everything you need to know about value-based selling, how to implement it in your business, and why it makes all the difference to both you and your customers.

The difference is simple: your prospects don't like change. Change is hard, it takes time, and it costs money. Overcoming your prospects' resistance to change can make all the difference to your sales metrics. Studies have found a clear set of rules for how people decide to make a change, both individually and in a business. The Dannemiller model for change management identified an equation:

To fully integrate value-based selling into your business, you need the support of a holistic framework. It's easy to lose sight of the ultimate goal of value selling unless you've built your sales process around it. Implementing a successful framework can make the difference between a simple solution selling approach and genuinely achieving a value selling sales methodology.

Do your homework. Before you make your first contact with a potential prospect, you should know them and their business inside and out. Some elements you need to know before you first reach out include:

When you understand your business's USP and value, you can begin to perform value-based selling techniques. You can't explain the value your company can offer to someone else unless you understand it yourself. On the other hand, with a clear understanding of and belief in the product or service you offer, you can make a convincing presentation to any potential prospects. All it takes is a little time spent researching their needs.

If you want to learn more about providing value for your customers, you can read more in the free eBook Unleashing Customer Value: Your Guide to Agile Value Management, or schedule a free customer value management assessment today. Or, if you want to do an initial ROI analysis of what scaling value selling could mean for your business, visit our Web Value Calculator.

A good strategy to reduce the bounce rate can make a business improve conversion rates with the same digital plan and budget they already have. It is a quicker, simpler way to expand your reach.

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